Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, today Croma caters to over 10 Million customers and has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers
Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers a world-class ambience to shop both in-store and online at www.croma.com, giving customers a seamless ‘omni-channel’ shopping experience that lets him/ her enjoy the best of both the online & the offline worlds. Croma is also the first omni-channel electronics retailer uniting the varying customer touch-points: a full-fledged Croma Store and the Online Electronics Shop, i.e. the website. By availing Croma’s omni-channel services, a customer can order their favourite electronics online and pick it up from the nearest store or with its virtual aisle feature; can place an order of their dream gadget not available at the store; but available on www.croma.com and get it delivered to their doorstep. Customers can also opt for the express shipping feature which enables a customer to get a product delivered to their doorstep within 3 hours
Croma ensures there is something for everyone with over 6000 products – Digital Gadgets like Mobile Phones, Laptops, Tablets or Entertainment Solutions like Televisions, Sound Bars & Home Theatres or Cameras & Accessories for photography enthusiasts or Home Appliances like Air Conditioners, Refrigerators, Washing Machines or Cooking & Kitchen Appliances like Air Fryers, Soup Makers, Cooktops, Dishwashers. With over 200 brands and 120+ stores across 25+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’! Croma also brings Croma Privileges; its Gift Card solution that gives customers the freedom of choice, with Gift Cards and e-Gift Vouchers of multiple denominations.
Croma also gives its customers multiple payment gateways so that they can choose to pay via their preferred payment option. A customer could choose from any payment mode like credit or debit cards, payment wallets and cash-on-delivery. Croma also allows its customers to avail of various Easy EMI options on cards and through consumer finance. Additionally, to ensure that customers enjoy their product to the fullest, Croma encourages purchase of Extended Warranty, an insurance that safeguards their product against mishaps.
In line with what Croma stands for, it also offers its customers an Assured Lifetime Service, an assurance of exceptional after sales service – which can be simply availed by walking into the nearest Croma store or calling up the 24x7 customer care centre at 7207-666-000
With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.
Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group.