Honouring Diversity and Unity

Drawing inspiration from the resilience and inclusivity of the LGBTQ+ community, the Apple Pride Edition 45mm Sport Smartwatch Strap features a bold gradient that merges the iconic Pride flag with five symbolic colours. Thus, black and brown represent marginalised LGBTQ+ communities of colour, along with those living with HIV/AIDS and those who have passed away. Meanwhile, light blue, pink, and white pay tribute to trans and gender non-conforming individuals, celebrating visibility and representation.


Expressive Pride Script Texture

Removing selective textile loops, this smartwatch strap showcases the distinctive Pride script with a raised, three-dimensional finish. Hence, the design delivers both vibrant visual appeal and noticeable texture, adding a unique and expressive character to your Apple Watch.


Extensive Watch Compatibility

Compatible with Apple Watch models sized 44mm, 45mm, 46mm and 49mm, this sports strap ensures a secure and accurate fit. Furthermore, it pairs seamlessly with the watch body, balancing meaningful design with everyday functionality.


Comfortable and Breathable Weave

Built on the reliable sport loop format, this smartwatch strap uses a double-layer nylon weave for strength and flexibility. Moreover, the soft and breathable loops ensure day-long comfort, making it suitable for both active lifestyles and casual everyday wear.


Reliable and Adjustable Fit

Anchored firmly on the underside, the attachment loops of this smartwatch strap enhance durability and stability. Additionally, the hook-and-loop fastener enables swift, precise, and effortless adjustment, so the strap stays secure while remaining convenient to put on and take off.


Adaptable One-Size Design

Created to fit everyone, this Apple strap accommodates wrist sizes ranging from 145 to 220mm. Consequently, it offers adaptability for a wide variety of users, ensuring comfort and security without compromise.