iPhone 18 Pro & iPhone 18 Pro Max(32)

Brace yourself because iPhone 18 Pro and iPhone 18 Pro Max have raised the bar much higher than before. Acting like an intelligent personal hub, the iPhone 18 Pro is designed with a powerful A20 Pro chip and an 18MP centre stage front camera + 48MP Fusion Main camera with a variable aperture that controls light. Taking your expectations even further, the iPhone 18 Pro Max offers a massive 6.9-inch Super Retina XDR display and supports up to 43 hours of video playback. This is Apple’s boldest leap yet. So, are you convinced now? Pre-booking starts from 12th September 2026 at your nearby Croma stores and online. You can pre-book for ₹5,000 at our stores or at full price online. These new launches will be available for sale from 18th September 2026.

The iPhone 18 Pro model is designed to perform better with less clutter. With its 6.3-inch Super Retina XDR display and ProMotion up to 120Hz, you can experience smooth visuals all the time. Plus, its redesigned Dynamic Island interface lets you view up to three Live Activities at once and glance at more information on the screen.

The iPhone 18 Pro features the all-new variable aperture for creative control, so you can capture crisper shots even in low light. It comes with a 48MP Fusion Main camera that adapts to lighting and depth of field automatically to deliver cinematic shots. It also comes with a 48MP Fusion Ultra-Wide camera,13 mm focal length and ƒ/2.2 aperture for crisper wide shots. Furthermore, its 48MP Fusion Telephoto camera with ƒ/2.8 aperture and 100/200 mm focal length ensures that distant subjects remain crystal clear without losing detail. Additionally, its 24MP and 48MP super-high-resolution photography can capture stunning images with exceptional sharpness and colour accuracy.

Powerful performance remains at the core of iPhone 18 Pro models. With capable RAM, stronger battery life, and a strong processor, the iPhone 18 Pro remains one of the most advanced mobile phones out there. A20 Pro chip is built on the most recent architecture using 2-nanometer technology. The efficient 6-core CPU, advanced 7-core GPU, and Dual 16-core Neural Engine improvements make this iPhone 18 Pro model super powerful.

The iPhone 18 Pro gets a major boost in terms of battery performance. It is backed by new battery designs that take advantage of the efficiency gains in the A20 Pro chip. As a result, this iPhone offers up to 34 hours of video playback. And charging speeds have been stepped up as well. The iPhone 18 Pro can reach up to 50% charge in around 15 minutes with a compatible wired adapter when using a 60W-capable adapter or higher with Adjustable Voltage Supply, or up to 50% wirelessly in about 30 minutes by using a 35W adapter or higher paired with a MagSafe Charger.

With four storage options, the iPhone 18 Pro caters to every need. It starts with ₹1,64,900, the iPhone 18 Pro 256GB variant is an excellent choice for those who want a balance between storage capacity and value. The iPhone 18 Pro 512GB model costs ₹1,89,900 and caters to those who create and store large amounts of content directly on their iPhone, who capture high-resolution photos, shoot long-form 4K videos, download large games, or use creative applications for editing. With a price tag of ₹2,39,900, the iPhone 18 Pro 1TB variant is designed to offer abundant space for ProRAW photography, high-resolution video projects, large editing applications, and extensive offline content. The flagship iPhone 18 Pro 2TB model boasts a price tag of ₹3,14,900 is tailor-made for professional filmmakers, production teams, commercial photographers, and creators who capture large volumes of ProRes videos and high-resolution images.

iPhones have some of the best displays on the market, and the iPhone 18 Pro Max is no different. The 6.9-inch Super Retina XDR display delivers a remarkably smooth and immersive viewing experience with ProMotion technology. As for the features, the Dynamic Island is back, providing an intuitive way to interact with notifications and live activities.

This year, the iPhone 18 Pro Max features Apple's most advanced camera system yet. With powerful 48MP Fusion cameras, a high-resolution periscope telephoto lens, and the introduction of variable aperture technology, it offers greater creative flexibility, improved low-light performance, and exceptional image detail. The 48MP Fusion telephoto camera features an advanced 100 mm (4x) optical zoom lens with a ƒ/2.8 aperture. This allows you to capture distant subjects with impressive clarity and detail. Equipped with Hybrid Focus Pixels, 3D sensor-shift optical image stabilisation, and autofocus, it delivers sharp, steady images even when shooting handheld. Its six laser-cut aperture blades automatically adjust to changing scenes, optimising exposure while producing natural background blur and sharper group photos. And paired with a newly developed image sensor, the camera captures brighter images with reduced noise and improved detail in challenging lighting conditions. This makes low-light photography more impressive than ever.

The iPhone 18 Pro Max is powered by Apple's most advanced silicon, delivering unbelievable speed, efficiency, and AI capabilities. At the heart of the iPhone 18 Pro Max is the groundbreaking A20 Pro chip, built using Apple's latest 2-nanometre process technology. It enables faster multitasking, quicker app launches, and smoother performance across demanding workloads.

The iPhone 18 Pro Max has made a major leap in battery life, offering up to 29 hours for typical use on a single charge. Video playback goes up to 43 hours, and even with streamed video, you get the battery life up to 38 hours, making it one of the longest-lasting batteries Apple has ever built into an iPhone. Its built-in lithium-ion rechargeable battery can last up to 30 hours of usage on a single charge. And its wired charging has gone even faster, as you can charge your iPhone 18 Pro Max up to 50% in just 30 minutes.

The iPhone 18 Pro Max is available in four different storage options. Being a solid entry point into the iPhone 18 Pro Max lineup, the 256GB variant is priced at ₹1,79,900. This model suits most everyday users who handle a handful of apps regularly and shoot casual photos and videos. With prices starting from ₹2,04,900, the iPhone 18 Pro Max 512GB storage is ideal for professionals, gamers, and creators who store lots of media, including games, documents, videos, and high-resolution photos. Starting from ₹2,54,900, the iPhone 18 Pro Max 1TB is suitable for anyone who handles heavy multitasking, ProRes videos, and 4K shoots regularly. The most advanced storage option in the iPhone 18 Pro Max lineup is its 2TB variant priced at ₹3,29,900. This model is ideal for frequent travellers who download games, movies, music, and maps on the phone. It is also apt for professionals who shoot and store cinematic footage in large volumes.

Now that you are planning to upgrade to the iPhone 18 Pro Series, Croma can help you with the purchase bit. By upgrading from an older smartphone, it becomes easier on your wallet when you come to Croma. Croma offers attractive bank offers with instant cashback of up to ₹7,000 on iPhone 18 Pro Series on Axis/ICICI/SBI credit cards. Additionally, you can also avail an exchange bonus of up to ₹12,000, exclusive on store purchase only.

With a wide Apple lineup on croma.com, you can compare storage variants, colours, and features side by side, you can browse through croma.com. You can also place your order and get it delivered to your doorstep. And if you prefer a hands-on experience, visit your nearest Croma outlet to explore the iPhone 18 Pro in person and #AskTheExpert for live demonstrations and personalised buying advice. Croma also offers ZipCare Protect Plans for iPhones, providing extended protection against eligible mechanical and electrical breakdowns. This can help safeguard your iPhone 18 Pro long after your purchase.

The iPhone 18 Pro comes with a 6.3-inch Super Retina XDR display along with the smaller Dynamic Island UI for a cleaner look. The iPhone 18 Pro Max features a 6.9-inch Super Retina XDR OLED display with ProMotion technology. It also comes with adaptive refresh rates up to 120Hz, Dynamic Island, Always-On display, and peak brightness of up to 3,000 nits for excellent outdoor visibility.

The iPhone 18 Pro features a 48MP Fusion Main camera with a variable aperture for light control and sharper low-light shots. It also integrates a 48MP Fusion Ultra-Wide camera and a 48MP Fusion Telephoto camera, along with an 8x optical-quality zoom. Moreover, its Pro controls create dazzling visual effects manually. Plus, you can shoot cinematic videos as the iPhone 18 Pro supports 4K resolution with Dolby Vision HDR.

Apple hasn’t disclosed the battery capacity of the iPhone 18 Pro Max in mAh. However, the iPhone 18 Pro Max offers the longest battery life in the iPhone 18 lineup, delivering up to 29 hours of normal use and around 43 hours of video playback for nano-SIM models. It also supports up to 45 hours of video playback for eSIM models.

The iPhone 18 Pro Series are available in 4 colors- Glacier (light blue), black, burgundy, and silver for 256GB, 512GB, 1TB, and 2TB of storage.

The iPhone 18 Pro and iPhone 18 Pro Max will be available for sale at Croma from 18th September 2026. You can pre-book iPhone 18 Pro Series at just ₹5,000 at your nearest store now or at full price online.