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The sun’s brighter, the night clearer; our air and rivers cleaner; birds and animals are being sighted in the urban jungle. Clearly, with humans in lockdown, nature is flourishing. Our lifestyle choices of the past few decades have definitely extracted a heavy price on Mother Earth. As we sit at home twiddling our thumbs, maybe we can spend some time reconsidering these choices.

Can we pledge that for every new electronic we purchase, we dispose off of our e-waste responsibly?


E-waste which is a major source of toxic elements like Lead, Mercury, Cadmium, etc. can prove to be quite dangerous if not disposed responsibly. Hence it is necessary that e-waste is not only handled safely, but is also handled by trained professionals else it could also prove to be fatal.

The e-waste collected by Croma is taken to a central location from where JustDispose collects all of it. JustDispose has a state-of-the-art recycling facility with equipments that handles e-waste segregation & disassembly in a scientific manner. All of the e-waste collected by them is treated as follows:

  • Old and usable electronics are refurbished for boosting education and livelihood in rural areas
  • Hazardous materials like lead, mercury, cadmium, etc. are shipped to government-run CHWT facility (Common Hazardous Waste Treatment) for safe and sound disposal in an environment friendly manner

We at Croma have tied up with e-waste disposal experts 'JustDispose' who are helping us with the disposal. JustDispose is a leading e-waste disposal agency, certified by Maharashtra Pollution Board, 1509001:2008 certified for Quality Management Standard & 15014001:2004 certified to ensure Environmental Management Standard.

Apart from helping you get in touch with e-waste experts, Croma takes a step further to better the environment we live in. We promise to plant a tree in your name which will benefit the endangered species, provide employment opportunities amongst tribals and will provide flowers, fruit, fodder, fuel and material for artisanal products to the rural communities as well. An e-certificate with a unique number will be sent to your registered e-mail ID which you can use to track your tree on