Finally, the curtains are raised, and the wait is over. Apple's all-new gadgets have officially arrived! As always, Apple continues to raise the bar in 2026, bringing fresh innovations to the table. Engineered with cutting-edge features and Apple's signature design language, this Apple launch has been the talk of the town in 2026. From the premium iPhone 18 Pro and iPhone 18 Pro Max to the futuristic iPhone Duo and AirPods 5, Apple has once again captivated the world. And that’s not the end. The adventure-ready Apple Watch Series 12 and Ultra 4 are here to steal the spotlight. So, what’s stopping you? Stay ahead of the curve with Apple's newest launch, iPhone 18 Pro Series, available now on Croma.

Brace yourself because iPhone 18 Pro and iPhone 18 Pro Max have raised the bar much higher than before. Acting like an intelligent personal hub, the iPhone 18 Pro is designed with a powerful A20 Pro chip and an 18MP centre stage front camera + 48MP Fusion Main camera with a variable aperture that controls light. Taking your expectations even further, the iPhone 18 Pro Max offers a massive 6.9-inch Super Retina XDR display and supports up to 43 hours of video playback. This is Apple’s boldest leap yet. So, are you convinced now? Buy the latest Apple launch iPhone 18 Pro starting at ₹1,24,990* and iPhone 18 Pro Max starting at ₹1,38,990* inclusive of exchange bonus and bank offers only at your nearest Croma store now. Or you can buy online iPhone 18 Pro at ₹1,57,900* at croma.com with bank offers.

While the idea of an intelligent personal hub sits at the intersection of a larger display and pocketable design, Apple has introduced its all-new foldable model with the iPhone Duo. As sassy as it sounds, this iPhone Duo expands into no less than an iPad. Did you always want a Foldable that makes a statement? Wait no more.

Apple has redefined the audio experience with the all-new AirPods 5. Featuring Apple’s exclusive open-ear design, this AirPods 5 comes with the next-gen Adaptive EQ to deliver a richer and more detailed sound. The best part? You don’t have to worry about changing between different modes. It adapts automatically in response to background noise. Buy AirPods 5 starting at ₹13,400* inclusive of bank offers at your nearest Croma store or online now.

Apple has introduced the new Apple Watch Series 12 and Ultra 4 to help you take charge of your health, stay active, and connect with your loved ones. The all-new Apple Watch Series 12 comes with a health-sensing system that delivers the most accurate heart rate sensing every 5 seconds, so you never miss your vitals that matter the most. Apple Watch Ultra 4 goes further by precisely tracking your running workouts. Have you been on the hunt for a personalised trainer that keeps you motivated 24×7? Buy Watch Series 12 starting at ₹52,900* and Watch Ultra 4 starting at ₹1,05,900* inclusive of bank offers at your nearest Croma store or online now.

Everyone's talking about Apple's 2026 launches while Croma is setting the ground to make your purchase just as seamless. From fetching genuine information about latest Apple products at croma.com to online purchase with a free doorstep delivery, Croma offers you a hassle-free shopping experience. You can even step into the nearest Croma store and #AsktheExpert for a personalised shopping experience. Moreover, you can also avail exchange bonus at stores, and instant cashback on select credit cards while buying online. Furthermore, Croma's ZipCare Protect Plans for iPhones provide extended warranty on your purchase that eases your wallet from extra repair costs well beyond the standard warranty expires.