Mark your calendar, set the alarm, tell everyone you know, and try to keep calm because Apple is cooking up a surprise, and this time, they're promising to let it shine on September 9. Apple's new launch event throws the spotlight on John Ternus, the hardware engineering chief who has spent over two decades passionately building Apple products behind the scenes. Now, he's stepping out for his first keynote as the company's new CEO. Lots of speculation has already garnered excitement among people, but everyone has tied up their seat belt to see what Ternus has got in store. Whether you're an Apple loyalist who has been following every speculation and keynote since the beginning, a tech enthusiast who wants to stay ahead of every reveal, or simply someone who loves a good surprise, September 9 at 10:30 PM IST is the moment worth watching. With John Ternus stepping into Tim Cook's shoes and the festive season following closely behind, September 2026 is all set to turn out as one of the most talked-about months for Apple fans and shoppers alike. And the timing for Apple's new launch couldn't be more perfect, as Navratri and Diwali are just around the corner, giving you the perfect excuse for a shopping spree. So, the countdown is on, and the guessing keeps its pace until September 9 at 10:30 PM IST, when Apple's surprise is ready to shine, and the festive season officially lights up in style.