Scene-Adaptive Visual Intelligence

Driven by Vision AI, the SAMSUNG QA55S90F 55-Inch 4K OLED TV adapts picture and sound in real-time by analysing content type and ambient conditions. This results in optimised visuals and audio tailored to every viewing environment.


Precision Highlights

By leveraging OLED HDR+ technology, this 55-inch TV produces deep blacks and enhanced brightness for striking contrast. As a result, every frame appears rich, detailed, and true to life, even in challenging lighting.


Next-Level Processing

Powered by the NQ4 AI Gen3 processor, this smart TV uses advanced scene recognition and deep learning to enhance video and sound output. This delivers smooth, high-quality playback regardless of the content source.


Sharp Images

Through intelligent upscaling, 4K AI Upscaling Pro of this TV boosts lower-resolution content to near-4K quality. Therefore, textures appear more defined, and overall clarity is significantly improved for older videos.


Accurate Colour Reproduction

Meeting global accuracy standards, Pantone Validation of this 4K TV ensures that colour output from this OLED display is true to life. So, you experience natural hues with balanced tones and realistic depth across all content types.


Reflective Light Reduction

Featuring an anti-reflection coating, this OLED screen maintains image integrity by minimising glare from natural and artificial light. This ensures an uninterrupted viewing experience, even in well-lit rooms.


Brilliant Colour Depth

With Color Booster Pro, this OLED TV enhances tonal range and colour intensity across every scene. As a result, images appear more vibrant, making content feel more immersive and dynamic.


Cinematic Sound Experience

Supporting Dolby Atmos, this TV creates a 3D soundscape that surrounds you with spatial audio. So, every sound cue, from subtle whispers to explosive effects, is delivered with theatre-like impact.


Coordinated Audio Output

Enabled by Q-Symphony, this TV synchronises seamlessly with compatible SAMSUNG soundbars to produce audio from both units. This results in full and layered sound that amplifies the overall entertainment experience.


Real-Time Sound Movement

With Object Tracking Sound+ (OTS+), this 55-inch TV maps audio to follow the on-screen action precisely. So, sound moves with characters or objects, creating a more engaging, realistic sound field.


Voice Assistant Integration

Supporting multiple voice assistants like Alexa and Bixby, this OLED TV offers effortless voice control for apps, volume, or smart home commands. This makes navigating your TV hands-free and intuitive.


Multitasking Convenience

Enabling split-screen viewing, Multi View of this TV lets you play two different sources at once, such as streaming a show while casting your phone screen. This feature enhances productivity and convenience without switching tabs.


Access to Free Content

With SAMSUNG TV Plus, this TV provides instant access to hundreds of free live and on-demand channels. So, you can enjoy news, sports, and entertainment without needing additional subscriptions.


Secure Smart Features

Protected by SAMSUNG Knox Security, this SAMSUNG TV safeguards personal data and connected devices through multi-layered encryption. Therefore, you can browse and stream with great confidence.


One Connect Convenience

Simplifying cable management, the included One Connect Box with this TV centralises all inputs into a single compact unit.