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  • 7kg, Top Load, Fully Automatic
  • BEE 5 Star Rating
  • Ideal for 2-4 Family Size
  • 8 Wash Programs
  • Zero Pressure Fill Technology, Spiro Wash Action, Hard Water Wash
  • 24 Months Warranty, 10 Years Motor & Mover Prime

Specifications

  • Machine Category

    • Ideal Family Size

    • 2-4 Members

    • Operation Type

    • Fully Automatic

    • Load Orientation

    • Top Load

    • Product Type

    • Fully Automatic Top Load Washing Machine

    • Installation Type

    • Floor Standing

  • Manufacturer Details

    • Brand

    • Whirlpool

    • Model Series

    • Whitemagic Elite

    • Model Number

    • 31684

  • Product Dimensions (Open)

    • Dimensions In CM (WxDxH)

    • 54.00 x 55.00 x 97.60

    • Product Weight

    • 30 Kg

    • Dimensions In Inches (WxDxH)

    • 21.26 x 21.65 x 38.43

  • Washer Dryer Features

      • Washer Capacity

      • 7 Kg

      • Water Consumption (In Litres)

      • 14.19

      • Additional Washer & Dryer Features

      • Fills Tub 50% Faster even when the Water Pressure is as Low as 0.017MPa

      • Washing Technology

      • 6th Sense Technology, Zero Pressure Fill Technology, Power Scrub Technology

    • Washer Dryer Functions

      • Wash Program Details

      • Daily, Heavy, Eco Wash, Express Wash, Delicate, Whites, Rinse+Dry, Dry Only

      • No. of Wash Programs

      • 8

    • Physical Attributes

      • On-Device Control Type

      • Touch Controls

    • Plug Details

      • Power Consumption

      • 360 Watts

      • Voltage Rating

      • 230 V

      • Annual Power Consumption

      • 0.0107 kW

      • Frequency

      • 50 Hz

    • Energy Standards

      • Energy Efficiency (Star Rating)

      • 5 Star

      • Materials & Durability

        • Body Material

        • Stainless Steel

      • Aesthetics

        • Brand Color

        • Grey

        • Color

        • GREY

      • In The Box

        • Documents

        • 1 x Warranty Card, 1 x User Manual

        • Main product

        • 1 x Washing Machine U

        • Accessories

        • Inlet Pipe, Detergent Cup, Rat Mesh, Drain Pipe

        • Package Includes

        • 1 x Washing Machine, 1 x Inlet Pipe, 1 x Detergent Cup, 1 x Rat Mesh, 1 x Drain Pipe, 1 x Drain Hose with Clamp, 1 x Warranty Card, 1 x User Manual

        • Others

        • Drain Hose with Clamp

        • Generic Name

        • Washing Machine/Dryer

      • Packaged Dimensions

      • After Sales & Services

        • Warranty on Main Product

        • 24 Months

        • Additional Warranties

        • 10 Years Warranty on Prime Mover & Motor

        • Warranty Type

        • Onsite

        • Standard Warranty Includes

        • Manufacturing Defects

        • Standard Warranty Excludes

        • Physical Damage

        • Installation & Demo

        • Croma will coordinate with the brand for Installation and Demo

          • Installation & Demo applicable

          • Yes

        • Company Contact Information

          • Customer Support Number

          • 18005727662

          • Customer Support Email

          • customersupport@croma.com

          • Manufacturer/Importer/Marketer Name & Address

          • Manufacturer Name & Address: Whirlpool of India Ltd. Plot No. A- 4, MIDC, Ranjangaon, Taluka- Shirur,. City, Pune District. State, Maharashtra. Country, India.

          • Country of Manufacture

          • India

          • Country of Brand Origin

          • USA

        • Croma Service Promise

          • Customer Support Email

          • customersupport@croma.com

          • Registered Name and Address

          • Infiniti Retail Ltd. - Unit No. 701 & 702, 7th Floor, Kaledonia, Sahar Road, Andheri (East); Mumbai - 400069. India

          • Customer Support Number

          • 1800 572 7662

          • Customer Care Contact Person

          • Grievance Officer

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        Overview

        Smart Wash Performance

        Integrated with the 6th Sense technology, the Whirlpool WHITEMAGIC 7kg Top-Load Washing Machine adapts to each load using intelligent sensors and advanced algorithms. It ensures optimised cleaning with minimal effort, giving you consistent and worry-free results.


        Deep and Effective Cleaning

        Powered by Power Scrub technology, this top-load machine delivers strong agitation to remove stubborn dirt from your clothes. It enhances detergent penetration and mechanical action, especially for whites, to restore brightness with every wash.


        Fast Tub Filling

        Equipped with ZPF (Zero Pressure Fill) technology, this machine fills the tub up quickly, even when water pressure is as low as 0.017MPa. It saves time and ensures your wash cycle begins without unnecessary delays.


        Ideal for Daily Use

        Designed to handle everyday laundry with ease, this 7kg machine balances performance and efficiency. So, whether it's cotton, synthetics, or delicate wear, the washing modes adapt to various fabric types seamlessly.


        Built for Indian Conditions

        Developed to tackle low water pressure and inconsistent flow, this machine functions reliably across urban and rural homes. This makes it especially useful in areas with infrastructure challenges.


        Strong and Practical Design

        Constructed with a durable outer body and a smooth, user-friendly interface, the top-load format of this Whirlpool machine allows easy loading and unloading. Its robust build and compact footprint make it suitable for modern households seeking both performance and convenience.

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