As artificial intelligence moves from hype to utility, it’s no longer just the cloud or large data centres feeling the impact. AI is now coming to the personal computer, and with it, a major rethink in how laptops are built, used, and sustained. Dell Technologies, a long-standing player in the laptop space, is betting big on this shift with a multi-pronged strategy that spans silicon, software, and sustainability.
“We see the AI era as a transformative moment – one where the PC becomes even more central to work, life, and creativity,” opined Indrajit Belgundi, Senior Director and General Manager, Client Solutions Group, Dell Technologies India, in an interaction with Unboxed.
Smarter machines, local intelligence
AI PCs are being shaped by a key technical shift: processing AI tasks locally on the device rather than relying solely on cloud infrastructure. Dell’s AI-enabled portfolio features dedicated neural processing units (NPUs) that work in tandem with the CPU and GPU to handle increasingly complex workloads directly on the device.
“Local AI processing plays a vital role in making devices more intelligent, adaptive, and responsive,” Belgundi says. “It not only boosts performance but also enhances flexibility and security.”
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The approach has tangible benefits. Real-time multitasking, personalised workflows, and proactive threat detection are becoming part of the everyday PC experience, without the latency or privacy concerns tied to cloud computing. Dell’s built-in software, Dell Optimizer, dynamically allocates system resources to keep performance smooth and battery life optimised.
One platform, many processors
Rather than aligning with a single chipmaker for their AI PC ambitions, Dell is embracing processor diversity as a strength. Its latest laptops draw power from Intel, AMD, and Qualcomm platforms, giving users options based on compatibility, performance priorities, or mobility needs.
“We understand that no single configuration fits all,” Belgundi explains. “That’s why our lineup – from the Dell Pro 14 to the new 7455 – offers a mix of performance tiers and architectures.”
This inclusive approach also extends to the developer ecosystem. Dell’s Pro AI Studio platform aims to simplify AI development on PCs by bundling together validated frameworks and tools, accelerating application rollouts from months to weeks. It’s part of Dell’s broader “AI Factory” initiative, which positions the company as not just a hardware vendor but a facilitator of enterprise AI at scale.
Rethinking the design lifecycle
With growing pressure on tech companies to design sustainably, Dell is taking a modular, repair-friendly route. It recently introduced the world’s first screw-based USB-C ports, replacing soldered ones, making repairs easier and significantly reducing e-waste. Other changes include using recycled aluminium, steel, and bio-based plastics across product lines, as well as reducing cobalt use in batteries by 80 per cent.
“Our design focus is on circularity,” says Belgundi. “We’re increasing the use of recycled and renewable materials while also improving device longevity through easier maintenance.”
Dell is also expanding sustainability-focused services like asset recovery and PC-as-a-Service to help businesses manage the full lifecycle of devices more responsibly.
Built for hybrid work
As hybrid work environments blur the lines between office and remote, Dell’s AI PCs are being tailored for flexibility. Lighter, longer-lasting, and increasingly adaptive, they aim to support professionals whether they’re working from a desk or on the move.
ALSO READ: Dell’s new AI PC lineup empowers professionals with choice and control
With additions like a dedicated Copilot key for instant access to Microsoft’s AI features and up to 22 hours of video playback on the Dell 7455, these systems are optimised for real-world use.
“Battery life and thermal management aren’t just specs – they’re essential for professionals who need to stay productive across locations,” Belgundi notes.
Toward a more anticipatory PC
Looking ahead, Dell envisions the personal computer as not just a tool, but a responsive partner – one that learns, adapts, and enhances user workflows through built-in intelligence.
“The next generation of devices won’t just perform – they’ll anticipate,” says Belgundi. “We’re building toward a future where AI is seamlessly integrated into the PC experience, helping people work smarter, create faster, and connect better.”
With its layered approach to AI, a commitment to sustainable engineering, and a flexible processor roadmap, Dell is positioning itself for an AI-forward future. One where the PC continues to evolve, quietly but fundamentally, at the centre of it all.
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Dhriti Datta
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