Samsung has officially acknowledged that AR glasses are part of its near-term plans. During the company’s Q4 2025 earnings call, Seong Cho, Executive Vice President of Mobile Experiences, referenced “next-generation AR glasses” while outlining Samsung’s roadmap for multimodal AI.
It marks the first time Samsung has publicly named the product category, moving it out of rumour territory and into confirmed pipeline.
There were no visuals, specs, or firm dates attached, but the reference places AR glasses firmly within Samsung’s wider XR strategy rather than as a one-off experiment. They sit alongside the Galaxy XR headset unveiled last year, suggesting a broader push across multiple form factors.
Multimodal AI, front and centre
Samsung’s language focused on delivering “rich, immersive multimodal AI experiences”, a phrase that hints at how the glasses are expected to work. Multimodal AI combines visual input, voice interaction, audio cues, and contextual awareness, enabling hands-free assistance and real-time overlays without constant phone use.
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For users, that likely translates into glanceable information, subtle prompts, and AI support that feels present but not intrusive. It is a direction that aligns with the industry’s current thinking around AR glasses as lightweight, always-available companions rather than inconvenient headsets strapped to your face.
Leaks fill in some gaps, for now
The confirmation follows months of speculation around a project reportedly codenamed Haean. A November 2025 report from Galaxy Club claimed Samsung is working on two variants of the glasses, listed as SM-O200P and SM-O200J, both intended for the same markets. The report also suggested a 12MP camera with autofocus, Qualcomm’s AR1 chipset, and a 155mAh battery.
If accurate, those details would put Samsung in line with other lightweight AR designs that prioritise comfort and rely on companion devices for heavier processing. Samsung, however, has not verified any specifications, so the final product could look very different.
As for timing, the language used during the earnings call points to a launch later this year. That would match Samsung’s usual release rhythm and follows the late-year debut of its Galaxy XR headset. With Samsung now openly talking about AR glasses, consumer AR has gained another major backer. The next step is seeing whether this category can finally move beyond curiosity and into everyday use.
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Dhriti Datta
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