Mattel and OpenAI may bring AI magic to Barbie

Many of us have a memorable history with Barbie dolls. Not just Barbie, but her friends as well, including Teresa and Nikki, and even the love of her life, Ken. We were young, and we had fun doing role-playing with these Mattel dolls.

The hurdle then was that these dolls couldn’t talk or interact. But guess what, your favourite Barbie doll and her friends might finally speak or be smarter than just being a showpiece or a collectable. How? All thanks to AI.

Mattel, the company behind Barbie, is collaborating with AI giant OpenAI for an AI product. This AI product could be an AI-powered doll. Intrigued? Here’s what you need to know.

Here’s everything you need to know

Mattel is going a step ahead and introducing AI to its portfolio. Mattel confirmed that it will incorporate OpenAI’s advanced AI tools, like ChatGPT Enterprise, to enhance product innovation. While folks at Mattel haven’t revealed the exact product, it could very well be Barbie.

Notably, Mattel, in the last few years, has expanded its portfolio by getting movies and TV shows produced for Barbie and Hot Wheels. With OpenAI’s collaboration, reports hint that Mattel might bring AI magic to Barbie. Although it might as well use OpenAI’s AI prowess for its other toys.

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Just imagine that you got a brand-new Barbie that doesn’t just sit on your desk, but also interacts with you and is smarter, thanks to AI. Unfortunately, there are limited details about this collaboration. Having said that, we’ll have to wait and see how things unfold. Until then, do let us know your thoughts about this in the comments below.