iPhone 17 deal brings price down to Rs 44,768 during Croma’s Everything Apple Sale

Croma’s Everything Apple Sale is exactly what it sounds like; a rare moment when iPhones, MacBooks, iPads and AirPods all get meaningful price cuts in one go. But among all of these discounts is an iPhone deal that genuinely stands out.

The iPhone 17, launched at Rs 82,900 in September 2025, can now be bought for an effective price of merely Rs 44,768. Yes, that’s a base iPhone dipping well below the Rs 50K mark, provided you’re willing to play the offer-stacking game.

The iPhone 16 has also dropped to Rs 37,990, which is tempting in its own right. Still, if you’re thinking long-term, the iPhone 17 is the one worth running the numbers on. Let’s break the iPhone 17 deal down.

How to get the iPhone 17 for Rs 44,768

The headline price only works if you combine every available offer during the Croma Everything Apple Sale. Here’s how the math stacks up:

– Bank cashback of up to Rs 2,000
– 2 per cent coupon discount worth Rs 1,658
– Exchange value of your old device up to Rs 23,500
– Additional exchange bonus of up to Rs 8,000
– TATA Neu coins discount up to Rs 4,974

When you add all that together, the effective price drops to Rs 44,768. Additionally, you can also grab the iPhone 17 on EMI at just Rs 4,145 per month. Even if you don’t have TATA Neu coins, you can grab the iPhone 17 for as low as Rs 47,768 by stacking the rest of the offers, which is lucrative in its own right.

ALSO READ: Apple iPhone 17 first impressions

Now, the sale runs from February 20 to March 8 across Croma stores nationwide, so this isn’t a flash-in-the-pan, midnight-only situation. But the best exchange values rarely last forever, especially on popular models, so be sure to grab this quick.

Why the iPhone 17 is actually worth it

For the first time, the standard iPhone feels properly “Pro-adjacent” rather than a trimmed-down sibling. The big headline is the 120Hz ProMotion display on the iPhone 17. It’s the sort of feature that, once you get used to it, makes 60Hz screens feel oddly sluggish. Scrolling is fluid, animations are crisp, and everyday use just feels that bit sharper.

Under the hood sits Apple’s A19 Bionic chip, delivering the kind of performance headroom that means you won’t be worrying about slowdowns any time soon.

Up front, there’s an 18MP selfie camera with Centre Stage support. It automatically keeps you framed during video calls, which is particularly handy in landscape mode or when you’re trying to squeeze more than one person into the shot.

Battery life remains reassuringly dependable. In mixed real-world use, you’re looking at around 11 to 12 hours before reaching for the charger. More importantly, the iPhone 17 now supports 40W fast charging, meaning top-ups are noticeably quicker than before.

On the back, the dual-camera setup pairs a 48MP main sensor with a 48MP ultrawide. Apple’s Photonic Engine continues to do its quiet, clever work in the background.

ALSO READ: This gold-crafted iPhone 17 from Caviar costs over Rs 56 lakh, and it looks unreal

If you’re on an iPhone 13 or older, this feels like an easy recommendation at this price. Even iPhone 14 users will see clear gains in display smoothness, charging speeds and overall camera consistency.

Got questions about the iPhone 17 deal or other sale picks? Drop them below and we’ll break it down.