LG to announce a Samsung Frame-style TV at CES 2026

At CES 2026, LG is set to push its lifestyle TV ambitions further with the announcement of the LG Gallery TV. It’s a canvas-style display that’s designed to look as deliberate when switched off as it does when playing content.

Expected to be shown in 55-inch and 65-inch variants, the LG Gallery TV is positioned as a flush-mount, wall-hugging television with interchangeable magnetic frames, allowing it to blend into home décor much like framed artwork. The approach places it squarely in the growing “Art TV” category, long dominated by Samsung’s The Frame.

Art mode, with museum cues

LG says the Gallery TV will feature a dedicated Gallery Mode, developed alongside museum curators, aimed at reproducing artwork with more natural colour, controlled brightness, and improved texture rendering.

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Reflection handling and glare reduction are also part of the design, helped by a matte-style screen finish, though LG has yet to disclose detailed technical specifications.

An ambient light sensor is expected to dynamically adjust picture settings based on the room’s lighting, helping artwork maintain a consistent look from daylight through evening conditions. The promise is an art-first experience that requires minimal user intervention.

A broader canvas of content

The Gallery TV is designed to integrate with LG Gallery+, the company’s paid art subscription service, which offers access to more than 4,500 works refreshed regularly. The catalogue spans fine art, modern visuals, cinematic scenes, and animated pieces, giving users a wide range of display options.

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Beyond curated content, LG plans to allow users to generate custom visuals using generative AI or display images from personal photo libraries, effectively turning the screen into a rotating personal gallery. Background music support is also expected, with built-in tracks and Bluetooth streaming for personal playlists.

A familiar space, sharper positioning

This is not LG’s first attempt at design-led televisions. From the GX Gallery series to its wall-focused OLED Gallery models, the company has experimented with flush-mounted displays before. What differentiates the upcoming Gallery TV is its explicit focus on curated art experiences, placing it in direct competition with Samsung’s The Frame and newer entrants like Hisense’s CanvasTV.

LG has not yet announced pricing, availability, or details around cable management; a key consideration in this category, where visible wiring can break the illusion. Whether features like LG’s wireless Zero Connect Box will extend beyond its ultra-premium models remains to be seen.

For now, the CES 2026 announcement signals intent. LG is clearly treating the TV-as-art concept not as a side experiment, but as a serious lifestyle category it plans to compete in head-on. Let us know your thoughts in the comments section below, and stay tuned to Unboxed by Croma for the latest updates on all things tech.