Tata Play Binge now available on Hisense and Toshiba TVs

Several TVs from Hisense and Toshiba run on VIDAA operating system, which is based on Linux. Now, DTH provider Tata Play has announced a partnership with VIDAA to integrate its OTT aggregation service on VIDAA-powered smart TVs.

With this move, users will be able to access content under one roof instead of having to switch apps. Tata Play Binge is similar to the Airtel Xstream service aggregator app. 

Tata Play Binge arrives on TVs running VIDAA OS

Tata Play Binge combines content from multiple streaming platforms into a single interface. This means users can access entertainment content, including movies, TV shows, live sports, and documentaries from more than 30 major platforms, including Prime Video, JioHotstar, Apple TV, Zee5, LionsGate Play, Discover+, FanCode, etc. Users won’t require additional hardware like a set-top box or a streaming device.

The move aims to simplify how users navigate and discover content across multiple platforms in a centralised place. With the integration of the Tata Play Binge on VIDAA-powered TVs, users can log in once and access multiple OTT apps.

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There’s also a universal search interface that lets you browse content across aggregated streaming services. The platform also offers personalised recommendations based on the viewing habits.

The Tata Play Binge app is available across all televisions running on VIDAA OS in India. Users can access the app from the home screen or download it from the app store. Stay tuned to Unboxed by Croma for more tech updates.