Asus ROG’s 2025 lineup brings elite gaming power with AI smarts

Asus India has just taken the wraps off its much-anticipated 2025 ROG laptop lineup, featuring a new generation of high-performance machines designed for gamers, creators, and power users.

The refreshed portfolio includes the ROG Strix Scar 16/18, ROG Strix G16, ROG Zephyrus G14 and G16, and the ROG Flow Z13, with each of them engineered to offer top-tier specs with a blend of performance, portability, and AI-driven enhancements.

So, what makes these machines stand out?

Under the hood, these laptops pack serious power. With processors like the Intel Core Ultra 9 and AMD Ryzen AI Max, every model in the lineup promises speed, efficiency, and future-ready performance. The Strix Scar series even features an Anime Vision display on the lid, letting users customise animations, a personal touch to an already premium design.

Cooling isn’t an afterthought either. Asus is using advanced vapour chamber cooling, tri-fan systems, and AI-powered thermal tuning to ensure consistent performance even during marathon gaming sessions. The Strix series also gets a tool-free chassis, making memory and storage upgrades a breeze, without voiding your warranty.

Here, Asus isn’t just pushing performance boundaries, it’s also making long-term ownership smarter. It’s a thoughtful move that puts repairability and future-proofing front and center, ensuring these powerful machines stay relevant, customisable, and reliable long after they’re unboxed.

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For those looking to buy, the pricing is equally diverse. The ROG Flow Z13 starts at Rs 1,99,990, the Strix G16 at Rs 2,59,990, and the Zephyrus G14 at Rs 2,79,990. On the higher end, the Zephyrus G16 and Strix Scar 16/18 reach up to Rs 4,49,990. All models will be available from May 13.

Given the premium hardware packed into these machines, top-tier processors, advanced cooling, and high-refresh displays, the pricing feels well-aligned with what’s on offer. And, as the demand for powerful, upgradeable laptops continues to grow, Asus’ 2025 ROG lineup positions itself as a strong contender for those planning their next upgrade.