Vivo could launch an action camera alongside the Vivo X300 Ultra

Vivo’s first action camera is said to be in development, according to a new leak, and it could mark the brand’s entry into a completely new product category. The information hints at an upcoming launch timeline and a possible association with one of Vivo’s next flagship smartphones.

While details remain limited for now, the leak suggests that Vivo is planning something beyond its usual smartphone portfolio, with more clarity expected closer to launch.

Vivo action camera launch timeline and positioning

Well-known tipster Digital Chat Station has claimed that a major smartphone brand is working on an action camera internally. While the post does not explicitly name Vivo, the broader context strongly points in that direction.

The device is reportedly scheduled for the first half of next year, indicating that development is already at an advanced stage. This timing aligns with Vivo’s typical flagship launch cycles, suggesting that the company may reveal the action camera alongside a major product announcement rather than as a standalone launch.

If the leak is accurate, Vivo appears to be testing the waters in the action camera segment, which is currently dominated by a handful of established players. Entering this category could allow Vivo to expand its ecosystem, especially for users who are already invested in its smartphones, wearables, and accessories.

An action camera would also fit naturally with Vivo’s recent focus on imaging, video recording, and content creation features.

Expected debut alongside Vivo X300 Ultra

The same leak hints that the Vivo action camera could debut alongside the Vivo X300 Ultra, which is expected to debut in Q2 2026 in China. The upcoming flagship is expected to be powered by the Snapdragon 8 Elite Gen 5 chip and positioned as Vivo’s top-tier smartphone offering. Launching the action camera alongside such a device would give it immediate visibility and associate it with flagship-level performance and imaging capabilities.

While no specifications of the action camera have surfaced yet, its pairing with the X300 Ultra suggests a strong emphasis on video quality and seamless integration. The X300 Ultra launch event is also expected to see the arrival of the Vivo X300s, which will be an updated version of the existing Vivo X300.

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If Vivo follows this approach, the action camera could be designed to complement smartphone shooting, making it easier for users to switch between devices for different filming scenarios. More concrete details are likely to emerge as the launch window gets closer.

Stay tuned to Unboxed by Croma to know all these upcoming Vivo devices.