Tim Cook confirms multi-day Apple product reveals starting March 2; teases new MacBook

It appears that Apple will make a series of product announcements starting next Monday, setting the stage for what looks to be a packed launch week. The teaser, shared by CEO Tim Cook, hints at multiple hardware updates, with the iPhone 17e among the devices widely expected to debut.

Apple’s multi-day announcement plan confirmed

In a short clip posted on X, Cook referred to a “big week ahead”, confirming that the rollout will begin on March 2. The teaser appears to show a new MacBook, but it remains unclear whether it is the rumoured low-cost model or a next-generation touchscreen OLED device. The latter seems unlikely, as it is expected to launch later this year or in 2027.

Unlike traditional keynote events, Apple is expected to spread its announcements across several days through press releases and product videos. A media experience is scheduled for March 4 in select global cities, suggesting hands-on previews rather than a single-stage presentation.

ALSO READ: Samsung Galaxy S26 vs Apple iPhone 17: Price, design and specs compared

Reports indicate that at least five new products could be introduced. The spotlight is likely to fall on the anticipated iPhone 17e, positioned as a more affordable entry in the iPhone 17 series. Updated iPad models are also expected, including a refreshed iPad Air powered by the M4 chip and a new standard iPad that could move to an A18 or A19 processor.

Affordable MacBook and refreshed Macs in focus

An entry-level MacBook aimed at students and everyday users could be one of the major announcements of the upcoming Apple event. Early reports suggest a starting price between $599 and $699, which roughly converts to Rs 54,500 to Rs 63,600 before taxes. The device may run on the A18 Pro chip, marking a notable shift if Apple brings an iPhone-class processor to a Mac.

There is also speculation around updated MacBook Pro models and possibly a new Mac Studio or Studio Display. While Apple has not confirmed product names, the company’s unusual public teaser strongly indicates a broad refresh across categories.

With announcements expected to roll out over multiple days, Apple appears ready to kick off March with a steady stream of hardware updates rather than a single headline event.

ALSO READ: Apple releases iOS 26.4 beta 2 with encrypted RCS and UI updates: Check all features

Which upcoming Apple product are you most excited about? Let us know in the comments section below.